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Vintage Roots.

Vintage Roots are the UK's organic wine specialist. A great product (really great) matched by big ambitions to grow.

Vintage Roots started as a couple of guys with some vines and a ton of enthusiasm. Their hard work produced great-tasting results, quickly turning them into the leading organic wine company in the UK. But they soon realised their branding didn't reflect their new success.

The idea

The big squeeze.
When they asked us to look at their brand as the recession had kicked in. Investing in the face of difficult market conditions. We also helped them with a new strategy to weather the storm. We created a warm cheerful brand that reflected their homegrown roots, including an eCommerce site that gave friendly advice about choosing the right wine, maximising sales and repeat visits.



Results

Happy hour.
Considering the depressed business climate, Vintage Roots has plenty to be happy about. They maintained their sales figures year on year, and the new brand is a big hit with wine lovers. Plus, their eCommerce site is going from strength to strength and ranks on page 1 during google searches.